fbpixel MG Empower - Global Integrated Marketing Agency

We are a global integrated marketing agency.

Empowering brands with data-driven storytelling.

MG Empower makes and operates in every sphere – voice, visual, experiential and beyond – to build award-winning campaigns and growth strategies for global brands. Combining an integrated approach to storytelling with data-driven intelligence to drive conversions, connections and culture-shaking conversations.

Our work

Powerhouse.

Our integrated agency model is designed to deliver maximum value. Experts in Influencer Marketing, Innovation, Paid Media, Design and Experiential Production and Data Architecture work as a collective to connect brands with people authentically at every touchpoint, on and offline.

CS_Barbie_x_Tangle_Teezer
Barbie x Tangle Teezer
#BarbiexTangleTeezer #BarbiexTangleTeezer #BarbiexTangleTeezer #BarbiexTangleTeezer

Barbie x Tangle Teezer

Making the Barbie x Tangle Teezer brush iconic with a 360° social and IRL campaign.

7.3M
Reach.
8.6M
Impressions.
321K
Engagements.
INSIDE THE CAMPAIGN
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Fujifilm: X-S20
Fujifilm X-S20 Hero Video Fujifilm X-S20 Hero Video Fujifilm X-S20 Hero Video Fujifilm X-S20 Hero Video

Fujifilm: X-S20

Creating a hero video to launch a new camera, designed for content creators.

INSIDE THE CAMPAIGN
Bumble
Genesis
#Genesis #MakeTheGameYourOwn #Genesis #MakeTheGameYourOwn #Genesis #MakeTheGameYourOwn #Genesis #MakeTheGameYourOwn

Genesis #MakeTheGameYourOwn

Driving brand affinity and awareness by tapping into niche audiences for Genesis.

59.2M
Impressions.
3%
ER.
23%
CPM optimisation.
INSIDE THE CAMPAIGN
CS_Chopard_Milla_Miglia_2
Chopard: Mille Miglia
#PursuitOfTimeless #SurpassingOneself  #PursuitOfTimeless #SurpassingOneself  #PursuitOfTimeless #SurpassingOneself  #PursuitOfTimeless #SurpassingOneself 

Chopard: Mille Miglia

Celebrating timelessness with Chopard to promote their Mille Miglia collection to a new audience.

4.5M
Impressions.
196K
Engagements.
10.2%
Engagement Rate.
INSIDE THE CAMPAIGN
MG Influencer.
MG Media.
MG Studio.
MG Platform.
MG Sprint.
Map_Home_Page

Connect with global audiences.

Over the years we’ve built a network that spans more than 40 countries, 17 languages and four continents, enabling us to tailor and distribute campaigns across cultures.

 

UK / EUROPE / LATAM / USA / INDIA / SEA / CHINA

MGE_WEB_Homepage_Formula

Our brand network.

Hello_Fresh
Tangle_Teezer
Avon
Hourglass
Highland_Park
Lionsgate-01
Genesis-01
River_Island
Chopard-01
bumble-01
Paddy_Power
Deliveroo-01
Mother
Biossance-01
Dior
JVN
TikTok-01
Dr_Dennis-01
Badoo
Costa_Brazil-01
Patbo
CapCut-01
Granado
By_Terry
Flannels-01
Fiverr
House Of Fraser-01
Alberta Ferretti
Pipette-01
Lelo-01
Rose_Inc-01
Porsche
stirpes-01
Zilch-01
Hello_Fresh
Tangle_Teezer
Avon
Hourglass
Highland_Park
Lionsgate-01
Genesis-01
River_Island
Chopard-01
bumble-01
Paddy_Power
Deliveroo-01
Mother
Biossance-01
Dior
JVN
TikTok-01
Dr_Dennis-01
Badoo
Costa_Brazil-01
Patbo
CapCut-01
Granado
By_Terry
Flannels-01
Fiverr
House Of Fraser-01
Alberta Ferretti
Pipette-01
Lelo-01
Rose_Inc-01
Porsche
stirpes-01
Zilch-01
Hello_Fresh
Tangle_Teezer
Avon
Hourglass
Highland_Park
Lionsgate-01
Genesis-01
River_Island
Chopard-01
bumble-01
Paddy_Power
Deliveroo-01
Mother
Biossance-01
Dior
JVN
TikTok-01
Dr_Dennis-01
Badoo
Costa_Brazil-01
Patbo
CapCut-01
Granado
By_Terry
Flannels-01
Fiverr
House Of Fraser-01
Alberta Ferretti
Pipette-01
Lelo-01
Rose_Inc-01
Porsche
stirpes-01
Zilch-01
MGE_WEB_About_Us_Section

About us.

A global, multidisciplinary and integrated team driven by data and storytelling. We take our expertise about the flow of culture, authenticity and intelligence to grow businesses and connect people with brands at every touchpoint – developing marketing solutions, from strategy to creative, for maximum impact.

About us

Culture.

Empower is both a treasured ethos and a call to action.

Our purpose is to empower people and brands to go #AboveAndBeyond. And we believe this can only be achieved by being incredibly intentional about our culture, values and ways of working. As an organisation founded in London by a Brazilian woman and entrepreneur, building a safe environment with a racially, ethnically, and culturally diverse workforce is key to the happiness of our people and the success of our business.

Impact

 

Stories.

Studio in Focus 2024
Content In Focus: Audio, AI and Tech Integrations for Creators.

In the ever-changing world of content creation, it can be difficult to keep up. So, here are three key predictions for 2024 from someone who’s constantly got one eye on the present and the other on the future: our Creative Media Director, Jake Davis.

Read now

MGE_SOC_EOY_271223_V1-min
2023: A Year of New Beginnings.

Explore MG Empower's transformative journey in 2023, a year of milestones and innovation. From reaching 41.7 million globally to a renaissance marked by expanded services, join us in gratitude for a successful year.

Read now

MGE_SOC_Bumble_Carousel_141223_1-min
Our Favourite 2023 Holiday Campaigns (So Far).

Discover the magic of this year's holiday marketing with our breakdown of three standout campaigns as we unwrap the season's most creative and impactful moments.

Read now

Esse Menino-12
Viral Comedian Esse Menino on Why Brands Should Take Creative Risks.

Viral Brazilian comedy sensation, LGBTQ+ activist, writer, performer and content creation extraordinaire, Esse Menino, sat down with us to discuss the importance of taking creative risks.

Read now

Sophie Butler
Sophie Butler on Disability, Influencer Marketing and Brand Education.

We sit down with outspoken advocate for the disabled community and accomplished influencer, Sophie Butler, to talk about the responsibility of influence and the current landscape of representation for disabled people.

Read now

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Five Inspiring Graphic Design Trends to Watch in 2024.

Our Senior Designer’s five big predictions for what’s next in the ever-evolving world of design, from sustainable luxury to the rise of absurdity and surrealism.

Read now

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Lessons in Luxury Content Creation from a Successful Influencer Duo.

In a recent episode of Beyond Marketing The Podcast, we interviewed Denis Colak and Nimi Blackwell: content creators who’ve found their USP in working as a duo fo luxury brands like Dior, Tiffany and Gucci.

Read now

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A Snapchat Masterclass: New Opportunities for Content Creators.

Tips and insights on Snapchat’s game-changing creator features, based on a masterclass by Emily McDonnell, Head of Creator Partnerships UK at Snapchat.

Read now

November content.
Content Squads: A Reactive-First Approach to Influencer Marketing.

Content squads are teams of storytellers who pitch and create content for your brand, on their own schedule.

Read now

20231122-162003
Three Reasons Why Your Brand Needs an Effective Community-Building Strategy.

In today’s dynamic digital landscape, having a thriving community is more important than ever.

Read now

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