Empowering influencer marketing
With a team of digital experts, MG Empower is rooted in a deep understanding of social media and influencer marketing. People influence people. MG Empower understands the power of marketing induced “word-of-mouth”, aligning your brand with personalities that your target audience follows and trusts in order to tell your story at scale.
We develop and execute influencer marketing strategies on a global scale. We enable you to talk with your audience rather than at them; to entertain and inform. Based on your business goals, we shape the optimal strategy that is right for the ambitions of your brand, connecting you with the right influencers to deliver exceptional results. We empower global influencers to tell your brand’s stories through authentic, influential campaigns that truly resonate and create an enduring bond with your audience.
We dream big and shoot for the stars
We are driven by innovation. We are hyper-agile. We are future-fit. We believe in the power of human connections to move people. And, we don’t do anything by halves.
Founder of MG Empower, Maira Genovese is a Brazilian native, living and working in London since 2006. Her professional career in international Marketing & PR for leading luxury brands such as Alexander McQueen, Sergio Rossi, DAKS, Value Retail, Burberry, Bamford, Saint Laurent and American Express, a passion for social media and an intuitive understanding of Influencer Marketing led Maira to launch the MG Fashion Consultancy in 2015 with the aim of creating a boutique consultancy offering Influencer Marketing services to luxury fashion and lifestyle clients. In 2016, Maira launched MY STYLE WISH, an innovative, on-demand personal shopping app that allows the user to skip the waitlists and track down elusive sold out products. Building on accumulated success over the past three years, 2017 sees MG Fashion Consultancy rebrand as MG Empower reflecting Maira’s ambitions and representing how the boutique consultancy has evolved into a dynamic full- service influencer and social marketing agency.